We know businesses that have been around for decades without having a website. But to really thrive in this business world, these days, you need to have some sort of online presence. Starting small with social media (Facebook, Google Plus, etc) is a great, free option.

I have a proposition for you… Go to any crowded place, a restaurant, coffee-shop, shopping mall or the public library. Now, I am not encouraging you to stare, but just glance at the people around you? What do you see them doing? They most likely don’t have a newspaper in their hand. I am willing to bet they have their faces directed at some sort of illuminated screen.

As a salesperson at a web design firm, I sometimes hear from people that I am talking to about creating a website that “we already have a Facebook page and that’s enough. ”  When I hear this I usually go and look at these FB pages and many times find that they are very well managed, lots of likes, and have great information and pictures.  These people have done a great job of creating an effective Facebook page and keeping it active, but is that really enough for your small business?  The short answer is “no”.